Nike: Designed to Move

Obesity remains one of the leading co-factors in reduced healthspan and an amplifier of the 10 most common morbidities. 

Society often points at processed foods, candy bars, alcohol and sugary drinks as the main culprits, however exercise is a key variable in the equation. Over the past few decades we have systematically removed movement from our daily lives as our societies have modernized.  

Trillium worked with Nike’s Access to Sport (A2S) team for over two years to find the scientific substantiation and shape a strategic point of view around the grand challenge of getting the world moving again. 

Read the report here.

This work lives on as Nike’s ‘Made to Play’ and the Obama Whitehouse’s ‘Let’s Move’ campaign.